Political Potential of Citizen Journalism Essay

Political Potential of Citizen Journalism - Essay Example In such circumstances when reporting from the place affected by crisis becomes valuable and essential, those who earlier were simple observers take roles of journalists with the help of modern technologies. It makes professional journalists face a serious question about the future of their profession as information is becoming more available and easier to generate. A possibility to disseminate news within a click of a mouse is turning the whole process of information production into a tool of political influence and democracy establishment, and historical events in Eastern Europe and in Arab countries can serve as bright examples of the statement.   However, it is necessary to define what the concept of citizen journalism means as it has appeared quite recently and is still shaping. According to Bowman and Willis, citizen journalism is defined as the media content produced by citizens who take an active role in â€Å"collecting, reporting, and analyzing information and news† (2003, 9). Reasonably, it is the Internet that has played a crucial role in emerging citizen journalist phenomenon. Moreover, technological evolution and fast spread of innovations were important for accidental journalism emergence. A great variety of devices that are charged and plugged rapidly and connected to the Internet within seconds permitted almost every citizen to create some content from posts on Facebook to videos on YouTube. It allowed many people sharing their information instantly and also gave a chance to find the right auditory for this information. And the combination of these two factors: instant and relevant content and those wh o consume it was the primary factor in the phenomenon emergence (Bruns, 2005, 1).   The appearance of citizen journalism is closely connected to the introduction of digital culture.

First modern decade Essay Example | Topics and Well Written Essays - 500 words

First modern decade - Essay Example ty of New York, Woodrow Wilson from the Democratic party of New Jersey, William H Taft from the Republican party of Ohio and Eugene V Debs from the socialist party from Indiana. In the election process held in the year 1912 Woodrow Wilson won and was elected as the President of United States. Roosevelt was previously working for the Republican Party however after getting detached from the Republican he formed is owns party the Progressive. According to Roosevelt there was no initiative taken by the political members regarding progress hence he challenged Taft was the candidate of his former party, the Republican. The election was conducted with majority contenders Wilson and Roosevelt. Taft was never a challenge for Roosevelt. The major issues during the election included trust, tariffs and women. Both Roosevelt and Wilson had different opinion regarding these issues. Wilson mainly focused on the short term issues like price rise and trust of people by reducing monopoly of industries. These concerns were taken care of after Wilson won the election. The main reason behind his winning was his democratic party which got elected for the very first time leading to positive expectation in people. On the other hand Roosevelt mostly considered on the long term issues like women empowerment and he partially supported tariffs because it was beneficiary for wage labors. Roosevelt’s major concern was women empowerment because he knew that his country can be developed all over only by providing equal rights to women so that there could be a social balance in the society and this was the place from where the modern society emerged. Despite of these issues Wilson won the election with 42% of the popular vote (Fer guson 64). Roosevelt definitely had very strong opinions and he was able to form good campaigning and won the election with 27% votes. The long term significance of this election was the mode of approach to people by the four candidates. All the candidates spoke for a

The impact of Oil price changes on the Gulf Council Countries (GCC) Dissertation

The impact of Oil price changes on the Gulf Council Countries (GCC) stock markets - Dissertation Example The author has rightly presented that energy is one of the most important factors of global economy. A country, which has enough sources of energy, can be one of the richest countries of the world. At present oil is the primary and most used sources of energy in world. Gulf countries are the major sources of oil, so their economy is one of the strongest in the world. The changes of the world economy majorly depend on the changes of oil prices. When the oil price increases, then the manufacturers around the world has to incur more cost in the manufacturing process. The cost of transportation also increases. Because of the increment in the operating cost, the profit of the company decreases. A country’s economy mostly depends on the performance of the companies. When the performance of the company decreases that is the profit of the company decreases, then the economy of the country also get affected. The foreign investors also feel less attracted for the economy of the oil impo rting country. The investors feel that if they invest that amount of money elsewhere then they can generate more return as the efficiency of the oil importing countries have been decreased due to the oil price hike. However, it is also a fact that the present era is the era of globalization. In this era of globalization, the economy of one country has certain effect to the economy of other country. As the oil price hikes so, the country, which imports oil from some other country, found problem in manufacturing. They have the problem in the manufacturing of the products, which are the need of the oil exporting countries. (Aliyu, pp. 8-9). The product price will also be high. The inflation increases and the price of the goods and services increases. The value of the currency comes down for the oil importing countries. For the oil exporting countries the price of goods, which they have to import from any other country increases. Though they make huge profit by exporting oil to other co untries, they also have to pay more than the normal for the goods they import from the other countries. The oil price hike does not only increase inflation, but also it affects other macro economical factors like gross domestic product, unemployment rate of the country. As the productivity of the companies decrease due to the hike of oil prices, the gross domestic product of the country also decreases (OECD, pp.5-6). As the productivity of the companies decreases, the unemployment rate also increases. If the productivity of the company decreases and the unemployment rate increases, the economy would suffer huge blow. The capital inflow in the market would decrease. The stock market of the countries would have less capital flow and the market indices will be down, as it was in the case of the global recession of 2007-2010. In the era of globalization, when the stock market of one country depends on the performance of the performance of the stock market of some other country, then the stock market of the richest countries even get affected. This happens in case of the gulf Council Countries also. The gulf council countries are consisting of Qatar, Baharin, United Arab Emirates, Saudi Arabia, Oman and Kuwait. All are the countries from Middle East. The countries of the Middle East are one of the largest oil producing countries (International Monetary Fund, â€Å"The Impact of Higher Oil Prices on the Global Economy†). Though they get benefit from the price hike of oil, their stock market also get affect from the events. Objective of the Project The objective of the study is to examine the effect on the

First modern decade Essay Example | Topics and Well Written Essays - 500 words

First modern decade - Essay Example ty of New York, Woodrow Wilson from the Democratic party of New Jersey, William H Taft from the Republican party of Ohio and Eugene V Debs from the socialist party from Indiana. In the election process held in the year 1912 Woodrow Wilson won and was elected as the President of United States. Roosevelt was previously working for the Republican Party however after getting detached from the Republican he formed is owns party the Progressive. According to Roosevelt there was no initiative taken by the political members regarding progress hence he challenged Taft was the candidate of his former party, the Republican. The election was conducted with majority contenders Wilson and Roosevelt. Taft was never a challenge for Roosevelt. The major issues during the election included trust, tariffs and women. Both Roosevelt and Wilson had different opinion regarding these issues. Wilson mainly focused on the short term issues like price rise and trust of people by reducing monopoly of industries. These concerns were taken care of after Wilson won the election. The main reason behind his winning was his democratic party which got elected for the very first time leading to positive expectation in people. On the other hand Roosevelt mostly considered on the long term issues like women empowerment and he partially supported tariffs because it was beneficiary for wage labors. Roosevelt’s major concern was women empowerment because he knew that his country can be developed all over only by providing equal rights to women so that there could be a social balance in the society and this was the place from where the modern society emerged. Despite of these issues Wilson won the election with 42% of the popular vote (Fer guson 64). Roosevelt definitely had very strong opinions and he was able to form good campaigning and won the election with 27% votes. The long term significance of this election was the mode of approach to people by the four candidates. All the candidates spoke for a

Visual perception issues involved in traffic accidents Essay

Visual perception issues involved in traffic accidents - Essay Example The sense is so well adapted to its purpose that we normally assume that what we perceive are the actual objects (Calvert, 2000) Eyes are the gateway through which electromagnetic radiation from our surroundings enters the visual system, exciting a flood of information from the distorted, two-dimensional image cast upon the sensitive cells of the retina. Most of vision takes place in the brain, and this begins in the retina, where the signals from neighboring receivers are compared and a coded message dispatched on the optic nerves to the occipital cortex, behind the ears, where the information is formatted and made available to the processing activities of the brain. The eye is essentially a motion detector, its original purpose when eyes began to evolve from light-sensitive pits in the pre-Cambrian (Calvert, 2000). The act of seeing starts when visual stimuli pass sequentially through the eyes' optics, which are responsible for forming the retinal image; the photoreceptors, which sample and transduce the image into neural signals; and two to four retinal neurons, which transform and transmit those signals to the optic nerve and eventually to the central visual pathways. Considerable information is lost in these early stages of the process as evidenced by the close correspondence between the filtering properties of the optics and receptors, and some measures of visual sensitivity (Granrud, 1993) Visual perception & Traffic accidents On the roads of the USA 41,821 individuals were killed and 3.2 million injured during the year 2000. Given the high prevalence of automobile collisions, plenty of research has been conducted to understand the probable causes of such high rate of accidents. Such reports link errors in perception and decision-making as the premier probable cause of the majority of these accidents (Gray, 2004). Sensing the movements of the world and the objects within it is the fundamental job for the visual system. Tasks such as driving a fast car down the freeway require a good sense of the movements of the driver and other objects on the road ahead (Snowden & Freeman, 2004). To sense such movements require what is known as "motion adaptation," which is a change in the motion-detecting cells in the brain that is produced by staring too long at moving objects (Gugliotta & Stein, 2001). Research shows that motion adaptation, even though a very common situation, can put a driver at high risk for rear-end collisions. When a driver stares at an empty straight road for too long, it causes a change in his motion detecting brain-cells, leading to motion adaptation (Gugliotta & Stein, 2001). Keeping one's eyes on the highway ahead may actually present a danger because the brain plays tricks on drivers. These tricks of the brain mean that drivers on the open road often get too close to other cars before passing (Belchak, 2001). Motion adaptation can have detrimental effects while the driver tries to overtake another vehicle, all the while focusing intently on the road ahead. Studies show that drivers started passing cars a fraction of a second later after driving five minutes on a straight empty highway than when they drove on a winding country road. This suggests that drivers over-estimate the time they need to pass safely whilst driving faster (Gugliotta & Stein, 2001). Psychologists say that focusing in the road in front of the car for too long can be hazardous due to motion adaptat

Image of Nurses in the Media Essay Example for Free

Image of Nurses in the Media Essay The image of nursing as portrayed by the media swings like a pendulum in between negative and positive attributes. However, most times, the portrayal is more on the negative side. Most nurses will readily agree to the fact that the way the media paints the profession is way beyond what they believe in or practice. Indeed, it falls short of fair and truthful image. In as much as all other media- newspaper, TV ,Radio, Internet services e.t.c are to an extent guilty of this same negative depiction of nurses, Hollywood paints the worst pictures and theirs greatly mold the public opinion and view of nursing as pictures don’t need million words to be captivating! These stereotypes about nursing are largely planted and nurtured by Hollywood shows and spread throughout the world. As far back as 1932, Hollywood in its film â€Å"A farewell to Arms† depicted nursing as having no security and autonomy. The chief nurse in the film was shown as being weak, helpless and reluctant to fight for a nurse who was dismissed because a surgeon believed that she was a distraction to his ambulance driver. In other words, physicians dictate what happens in nursing. With that coward perspective, many nurses entered into the profession answering ‘yes doctor’ to all orders without any question. Nurses are then at the receiving end of Doctors’ and patients’ bullying. In more recent times, nursing is still depicted as being reserved for those who are not able to make it to college or medical schools. This is seen in the movies like House, Gracie, Grey’ anatomy, Akeelah the bee and others. Nurses were either seen idling, rattling, bemoaning their fate or submissively stupid leaving the physicians with all the decisions and care of their patients. Also in ‘Akeelah and the Bee’ (2006), nurses were portrayed as those needing attitudinal changes. Tanya in the film is a nurse but seen very angry all the time, not encouraging her daughter and smoking in a house that harbors kids. The message sent across is either that nurses don’t practice wha t they preach or they are so dumb to know the medical implications of such behaviors. Moreover, it was also said that Tanya settled to be a nurse after dropping out of college. Implicitly, one does not need a college education to be a nurse. Such deduction was seen in the film ‘Blue Valentine 2008’. In another film ‘Million Dollar Baby’, nurses were pointed out as ‘amateurs’ who sole rely on physicians orders in maintaining health and that was aptly shown when Maggie in the film bit her tongue and the nurse’s only solution was sedation mocking what nursing really entails-prevention, promotion of health, advocacy, support and others. Same cluelessness of nurses was projected in ‘Brooke Ellison Story (2004) and equally showing nurses as negligent, ill-mannered and not been empathetic. Nurses are also seen in Hollywood as insignificant in healthcare. In the film, Sicko (2007) and Living in Emergency, no recognition was given to the nurses who fought with the physicians to save the lives they were applauding for. However, some Hollywood works e.g HawthoRNe, Rookies, Angels in America, Nurse Jackie were able to project nurses as brave advocates, empathetic, intelligent, skillful and not prostituting. To change the mindset of the public and erase the implanted stereotype about nursing, nurses first need to see the job as a profession and then struggle relentlessly to be intelligent and reliable professionals. Then, nurses need to be stronger and louder in speaking back to the media in general. Messages of what nursing is should be sent across through televisions, radios, newspapers, billboards, internet services ,CDs, DVDs, Magazines, Schools and other available means. Letters need to be written to Tv program stating our ideas and counteracting any false notion against us. Nurses in notable positions should persistently speak up and defend the profession, redeem its image and make it more attractive. More public approval and acceptance can advance nursing, help in the looming shortage of nurses and as such help the care system in the long run. References Laura A. Stokowski (2010) : A letter to Hollywood. Nurses are not Handmaiden. Medscape. Sandy and Harry Summers (2010): Saving lives: Why the media portraya of nurses puts us al at risk. Retrieved from http://www.nursingtimes.net/nursing-practce/clinical-zones/educators/the-image-of-nursing1/21/2013

Toyota Motor Vehicles: SWOT Analysis

Toyota Motor Vehicles: SWOT Analysis Toyota Motor Vehicles Background Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the worlds second largest automaker of automobiles. The founder of Toyota is Kiichiro Toyoda, who born in 1894, and the son of Sakichi Toyoda, who was popular in the invention of the automatic loom. Toyota motors became a mainstay of Japan economy 1n 1960. And it get great growth in this time. And the annual sale of TMC in Japan was about one million dollar I 1962 Introduction Toyota Motor Corporation, being a multinational is the worlds largest automaker in terms of sales volume. As of 2008, Toyota employs approximately 316,000 people around the world in comparison to second ranked automaker General Motors 266,000 employees. The company is mainly engaged in automobile business and financial business. In end of 1989, Toyota started its manufacturing in Europe by having two main manufacturing plants working in UK. It provides all ranges of cars from mini vehicles to big trucks. Toyota Philosophy Toyotas management philosophy has evolved from the companys origins and has been reflected in the terms Lean Manufacturing and Just In Time Production, which it was instrumental in developing. The Toyota Way has four components: 1) Long-term thinking as a basis for management decisions, 2) a process for problem-solving, 3) adding value to the organization by developing its people, and 4) recognizing that continuously solving root problems drives organizational learning. They deals in wide range of cars like: Avensis Previa Dyna CBU Camry Coaster Land cruiser Prado Fortuner Toyota Motors main competitors: General Motors (GM): It was the worlds largest selling vehicle producer but their market shares were decline in the 80s and mid 90s. Ford: It was the second largest motor car selling and profit making company in the world right behind the GM Company. Chrysler: It was the third main competitor of Toyota. The company was almost gone bankrupt during the 80s but their government support their company and saved them. Main Body SWOT Analysis (S)trengths One of the main biggest strengths of Toyota is the JUST IN TIME concept. Just in Time spirit implies to the two opposing forces of providing fast and flexible response, and yet building mechanisms and systems that are efficient and waste-free. The concept is to provide the right product and information, at the right time, in the right amount, in the right manner, while maintaining high standards of efficiency and cost control. JIT has resulted in ZERO inventory and enormous saving in the cost. The company has recorded a strapping financial performance in recent years. Toyota Motors revenues increased at a compound annual growth rate of 11.1% during 2004-08.The Company also had witnessed a considerable increase in profitability. During 2004-08, the average operating profit margin and net profit margin of the company stood at 9.1% and 6.5%, respectively. The strong financial performance of the company has contributed to its market domination. This, in turn, enhances investors confidence in the company for investment. Toyota is one of the top leading automotive brands in the world. In the annual ranking of top 100 global brands by BusinessWeek and Interbrand in 2008, Toyota figured in the sixth position. According to the survey, Toyotas brand value has increased by 6%, to reach $34.1 billion in 2008. In addition, it is the highest ranking automotive brand name in the world. It is ranked well ahead of its competitors like Mercedes, BMW, Honda, Ford, Hyundai, Porsche and Nissan. For instance, in the same period, Ford has been faced with a number of troubles, including a failure to meet its goals for SUV mileage gains or to exploit its well-regarded Escape hybrid; subsequently, the brand value of Ford fell by 12%, to $7.9 billion in 2008. Toyotas luxury car, Lexus, also has an independent ranking in the top 100 global brands. The brand value of Lexus was around $3.6 billion, with a ranking of 90. Some of the other popular product brands of the company include Corolla, Camry, Sienna, Prius and Scion. The companys strong brand image gives it considerable competitive advantage and helps the company to register higher sales growth in domestic, as well as in international markets. In 2003 Toyota has beaten its rival Ford into third spot, to become the Worlds second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to turn manufacturing and quality. The company makes a large range of vehicles for both private customers and commercial organizations, from the small Yaris to large trucks. The company uses marketing techniques to identify and satisfy customer needs. Its brand is a household name. The company also maximizes profit through efficient manufacturing approaches (e.g. Total Quality Management). (W)eaknesses Usually big setup faces problems during oversupply as in it the company need to make sure that it is the models that consumers want. Toyota markets most of its products in the US and in Japan due to which they are always exposed to fluctuating economic and political conditions. Perhaps that is the reason that now the company is beginning to shift its attentions to the emerging Chinese market. Toyota Motor provides pension benefits and other post-retirement health and life insurance benefits to employees. During the Year 2008, the company incurred post retirement benefit expenses of approximately $709.1m. The company also paid a total of approximately $671.5m for the post retirement benefit plans during 2007. Furthermore, by the end of March 2008, the companys projected pension and post-retirement benefit obligations stood at approximately $14,865.9m as compared to the planned assets of approximately $11,256.4m, resulting into an unfunded status of approximately $3,609.5m. Sizeable unfunded post retirement benefits would force the company to make periodic cash contributions towards bridging the gap between post retirement benefits obligations and planned assets, which would reduce cash available for growth plans. The company needs to keep producing the cars in order to retain its operational efficiency. Car plants represent a huge investment in expensive fixed costs, as well as the high costs of training and retaining labor. So if the car market experiences a down turn, the company could see over capacity. If on the other hand the car market experiences an upturn, then the company may miss out on potential sales due to under capacity i.e. it takes time to accommodate. This is a typical problem with high volume car manufacturing companies. (O)pportunities Worldwide demand for light hybrid electric vehicles (HEV) is estimated to reach 4.0 million units by 2015. Rising energy costs and increased emissions regulations are likely to increase the demand for HEVs, as hybrid engines are more fuel efficient and less polluting than conventional gasoline and diesel engines. The primary markets for HEVs will be within Triad countries (the US, Western Europe and Japan), although the quickly growing Chinese market is also expected to experience relatively strong demand for these fuel efficient and environmentally friendly vehicles. Toyota Motor Company is keen to capitalize on the growing demand for hybrid electric vehicles. The company has spent a large amount of money for the development of hybrid vehicles over the years. The accumulative total of Toyota Motors hybrid vehicle sales reached 1.5 million in June 2008. Furthermore, the company plans to expand its hybrid lineup and achieve annual sales of one million hybrid vehicles by early 2010. For this, the company plans to introduce demand-creating products. The company also launched models such as the Prius and LS600h hybrids at the 2008 Beijing International Automotive Exhibition, held at the new China International Exhibition Center in Beijing. The companys emphasis on hybrid technology will enable it to capitalize on the positive market trends in this segment to enhance its market position Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Lexus has RX 400h hybrid, and Toyota has it Prius. Both are based upon advance technologies developed by the organization. Such moves can only firm up Toyotas interest and investment in hybrid RD. Toyota Motor has launched several new models in year 008. For example, in April 2008, Toyota Company has displayed a total of 50 concept vehicles at the 2008 Beijing International Automotive Exhibition. The company has launched its models including the compactYaris, the new Vios and Lexus LX570 SUV, along with concept cars such as the iQ compact and the personal mobility vehicle ‘i-REAL. The company also displayed models such as the Prius and LS600h hybrids and the GOA (Global Outstanding Assessment) collision-safety body represented by a Camry and Crown models. Besides helping to garner additional revenues, new models will also help the company to revamp its aging model line up Toyota is going to target the urban youth market. The company has launched its new Aygo, which is targeted at the streetwise youth market and captures (or attempts to) the nature of dance and DJ culture in a very competitive segment. The vehicle itself is a unique one. Convertible, with models extending at their rear! The narrow segment is notorious for it narrows margins and difficulties for branding. (T)hreats The worldwide automotive market is highly competitive. Toyota Motor Company is facing tough competition from other automotive manufacturers in its various markets. The competition among various auto players is likely to exaggerate in light of continuing globalization and consolidation in the worldwide automotive industry. The factors affecting competition include product quality and features, the amount of time required for innovation and development, pricing, reliability, safety, fuel economy, customer service and financing terms. Increased competition may lead the company to lower vehicle unit sales and increased inventory, which may result in a further downward price pressure and can negatively affect the companys financial condition and results of operations. The European Union (EU) Commission and the EU Parliament have adopted a directive that establishes increasingly stringent emission standards for passenger and light commercial vehicles for model years 2005 and thereafter. Under the directive, manufacturers will be responsible for the emission performance of these vehicles for five years or 100,000 kilometers, whichever occurs first. A more stringent Emission standard (EURO 5) is also on the table of the EU legislative bodies and is likely to be effective from 2009. This will create more tough competition to work in EU as they would require more to concentrate on quality which will increase their cost and will lead to increase in prices by which the other competitors in the area would take advantage as their home land? As with any other car manufacturer, Toyota is facing great deal of competitive rivalry in the car market. Competition is increasing almost on the daily basis, with new entrants coming into the market from China, South Korea and new plants in Eastern Europe. The company is also exposed to any movement in the price of raw materials such as rubber, steel and fuel. The key economies in the Pacific, the US and Europe is also experiencing slowdowns. These economic factors are potential threats for Toyota. PEST Analysis (P)olitical Toyota had a lot of help from the local government, including tax breaks. The company is likewise linked closely to the policies ofgovernments, the earnings of banks. Toyota is currently dominated by little more than a handful of firms, each wielding colossal financial, emotional and political power. The companys approach to dealing with political institutions has not always been brilliant. It tends to be good on technical issues, although it has not always fully presented the longer-term options, in order to make the choices and their implications clear. Toyota is expected to sell Indiana and its assets to the world. (E)conomic For much of the developed world, Toyota Company is a pillar company in auto mobile business, a flag of economic progress. The Toyota Company has been a core company, a unique economic phenomenon, which has dominated the twentieth century. However, the automobile industry including the Toyota now suffers from a series of structural schisms and has become riddled with contradictions and economic discontinuities. For the capital markets and the finance sector, it has lost a lot of its significance, as a result of ever declining profits and stagnant sales. The proliferation of products means that it has become hopelessly wasteful of economic resources. While all these and more sound like a very gloomy assessment of such a vast economic phenomenon, the industry is not in the end despondent. A different future is possible for the industry, a highly desirable one. (S)ocial and Cultural Toyotas ability to bring to market world-class vehicles depends, in large part, on the craftsmanship and hard work. As part of the development in automotive industry, the Toyota Company actually affects the society as a whole. It employs millions of people directly, tens of millions indirectly. Its products have transformed society, bringing undreamed-of levels of mobility, changing the ways people live and work. The social value of the additional mobility that this industry brings involves the value of the people being able to commute over longer distances easily, among many others. There are, on the other hand, particular social issues to address in many developing countries, often those that are the result of an undertone of religious faith. Toyota company has the role to play in helping develop the mobility of such countries and it can be achieved at an acceptable social cost of the country is prepared to learn the necessary lessons from those who have traveled this route before it, and to make the necessary investments. (T)echnology In 1994, the Toyota Company had given its employees the challenge to bring up with new technological change in cars. The car for the 21st century. For this purpose a special team was developed to make the car. This team was named as G21 team. In 1997; Toyotas G21 team made a car which is both fuel efficient and environment friendly as well. They made a hybrid car named as Prius. This car was a major success in Japan at that time. Till that time Toyota hasnt introduced this technology outside Japan. In 2001 Toyota introduces hybrid cars worldwide. Hybrid car can be run on engine or battery or both. The production of first hybrid car in Europe was started in 2010. Success of hybrid car can be shown by the fact that over 3,000,000 cars were sold worldwide. There are different models of hybrid cars had been made so far which are as follows, NHW10 Model (1997-2000) NHW11 Model (2001-2003) NHW20 Model (2004-2009) NHW30 Model (2009-till present) Recommendations Toyota is being one of the top motor vehicle producers in the world still needs to do a lot more improvements regarding their quality and services by taking seriously the consumer complaints Since last few months the company is facing some quality issues which need to be rectify soon because some researchers are also pointing out these which is creating a bad impact for the company and its market share. Toyota also had added some experts containing both consumers and experts. They had been recommended by their union back in Japan to review their quality but they are not directly affiliated with the Toyota Company. They also need to review these members and had to directly affiliate them with Toyota. Toyotas main hazard in their success had been their big recall of its cars all over the world. The company had failed to identify and solve this issue and this can create big impact in their sales and perception of their customers while purchasing car. So they need to rectify and solve this problem quickly so that the image of the company can be retained. Moreover they also should make a proper consumer profile on their website as well. This will enable them to easily identify its consumers and make the strategy for marketing according to that. The company had used social media like face book and twitter for the consumers. It is the demand of the time of these days but the problem is that they are not making good use of it. Their participation through these is almost zero. If they improve on that participation and make it more active then that will help the company a lot and can be a good marketing source as well.