Fast food is something that every American knows about Essay

Most likely you, the person reading this has had fast food before, and probably enjoyed it. Whether it may be Mcdonalds, Burger King, Taco Bell, Jack in the Box, KFC, etc. There is nothing as cheap, quick to get, and tasty as fast food. With the ever-growing population of obese Americans, people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight is having a BMI (body mass index) of 25-29.9 and the BMI for an obese person is 30 or higher. Could it be that fast food is causing 78 million Americans 20 years or older to be obese, or that 17% of all children and teens in the US are over weight because of it? I think not. Sure, fast food may not be the healthiest choice for you, but seriously, no one is forcing you to eat that cheeseburger and no one is forcing you to drink that soda. You see fast food is not the problem, the decision making of the obese American population is. Now just so weâ €™re clear I have nothing against obese people and there is a big difference between a little chunky, which is okay and obese. Now just so your aware of the obesity problem here in America, here’s some cold hard facts about obesity. Here in the US more than 35% of adults are considered obese, that’s more than 78 million people across the country that are obese. Seventeen percent of children and young adults are obese, which is triple the rate of a generation ago. Studies have shown that obesity gives you a greater chance of getting type2 diabetes and even cancer. If you are wondering why there are so many obese people in America today just ask your self a few simple questions. Would you rather go for a nice evening jog or stay home and watch your favorite TV show? Would you rather eat a salad or something not as healthy like a burger or pizza? And finally would you rather go to the gym or hang out with friends? If I had to guess I’d say most of you would rather hang out with friends, eat junk food, and watch your favorite TV show. You see most people have the time to work out and eat right they just choose not to and just like every choice made in life it comes with it’s benefits and consequences. You don’t have to pay for a gym member ship just walk up some steps or play catch with your kids or take a walk at the park, anything is obviously better than nothing. Now researchers will argue against my claims, and that’s understandable. They’ll mention that 33 percent of children and adolescents in the U.S. consume fast food on a typical day; they’ll also state that on average adolescents will visit a fast food restaurant twice a week. Well all I have to say to that is whose fault is that? How are these kids buying the fast food? With their parent’s money of course. Why can’t the parents make them something healthy and control what there kids eat instead of giving them money to eat fast food? It’s the parent’s fault that the kids are eating fast food so often. Fast food isn’t going to make you obese unless you eat it most of the time. If you eat it occasionally but you also eat your fruits and vegetables you’ll be fine. It is crazy to know that in the U.S. 49% of money spent on food is spent away from home. Which means people are choosing to buy food from restaurants and other place s rather than go to the grocery store and cook at home. That percentage is always increasing due to the fact that people now a days are looking for more convenient ways of getting there food. If your wondering just how much money is being spent on quick service restaurants, in 2011 quick service restaurants were expected to gain 168 billion dollars, 3% more than 2010. If people would just spend half the amount of money that they usually spend on fast food and cook a nice healthy meal instead there would be no problem with fast food. Once again the decisions of the American people are to blame. Hit the gym and help yourself get slim. Studies have shown that physical activity plays a big role in loosing weight but of course you knew that, its common sense. But what many people don’t know is that according to the CDC (center for disease control) fewer than 2 out of 10 Americans and less than 30 percent of adults get the recommended level of exercise. Also that more than 25% of U.S. adults do not devote any time to physical activity, the worst states being Louisiana, Alabama, Kentucky, Mississippi, Oklahoma, and Tennessee. It is very intriguing that correlations have shown that those states with the least amount of exercise have the most health problems. Type2 diabetes is mostly triggered by obesity, and in 1980 5.5 million adults had it; now approximately 25.6 million adults have type2 diabetes. The ever so increasing percentage of obesity and decreasing percentage in physical activity is definitely to blame. An interesting fact is that by loosing weight and getting from overweight to normal you can save on average $1400 a year on medication. If you don’t have time to hit the gym, there are a few tips that can help you get fit. First don’t drink soda; on average if you drink a soda can a day you’ll gain 15 pounds in a year, that is if you don’t work out of course. Take the stairs or walk around the block, a few extra steps could be the difference in burning some extra calories, and finally anything is better than nothing, curl some soup cans or do some crunches while watching TV. Any of those things can help you with your obesity, then you wont have to blame it on fast food. Fast food companies are now making a bigger push to serve healthier items in their stores, but it is up to the customers to get them otherwise it is all for nothing. McDonalds is taking the biggest step with there new items like the all fruit smoothies, apple slices, salads, and there brochures that show you there below 400,300,200, and 100 calorie items. Jack in the box is jumping on board as well with their 3 choices of salads, and serving grilled chicken instead of fried in there sandwiches. These fast food chains are realizing that healthy is the new way to go but yet the majority of people in America aren’t. We need to watch what we eat, eat healthier brown rice or bread instead of white, more fruits and veggies and less burgers, next time you go to mcdonalds get a salad instead of a Big Mac it might change your life. In conclusion the fast food industry is not to blame for Obesity in the United States of America. They’re taking steps in the right direction and the people of America should too. We need to start exercising more and getting active because that is the true reason for the increasing obesity. Make better decisions in your life style, choose a healthy one and like I said get a salad next time you go to McDonalds. – http://www.getamericafit.org/statistics-obesity-in-america.html – http://www.huffingtonpost.com/2012/08/14/obesity-rate-by-state_n_1774356.html –

Dreamliner 787 Case Essay

Tara Lentini Week 3 Case Assignment Boeing: Dreamliner 787 Discuss the nature of the market structure and demand for the Dreamliner. What are the implications for Boeing and its customers? The market structure for the Dreamliner is that of an oligopolistic nature which means there are few aircraft manufactures who sell large quantities to its buyers. With Boeings biggest competitor Airbus unable to compete with the Dreamliner product, Boeing has the chance to take over the market for commercial aircraft. The demand for the Dreamliner is derived demand. Due to customer demand for comfortable fair priced airline travel, the demand for the Dreamliner will increase. Customers demand comfort during air travel and the Boeing Airliner promises added luxuries that will increase customer purchases to those airlines with a Dreamliner aircraft. The chief project manager for the Boeing, Tim Cogan stated, â€Å"It’s not Just an evolutionary step†¦ it borders on revolutionary. † This statement is supported by many industry insiders. Kotler & Armstrong, 2010, p188) With such support, the emotions of the airline companies umped at the chance to place an order even with the understanding that the estimated time for delivery was at least 4 years and there was little research to support some of the added luxury amenities. What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy? A new-task purchase i s seen with the Dreamliner due to the fact that it is a new product being sold by Boeing. The buying team is comprised of numerous members and the team must decide on specifications regarding the product. The marketer (Boeing) â€Å"tries to reach as many key buying influences as possible but also provides help and information. † (Kotler & Armstrong, 2010, pl 73) The amenities of the Dreamliner will assist the buying team in making a decision whether or not the Dreamliner would be a good investment for the company and if so, how many to order. A straight rebuy is also seen in this case. Boeing listed the airliner at a price of $162 million with few customizable options for its buyers. (i. e. seating arrangements). Many aircraft buyers may have already been customers f Boeing and are familiar with their business. A straight rebuy is defined by Kotler and Armstrong as the buyer reorders something without any modifications. Once the buyer purchases the aircraft the straight rebuy buying situation will result in a quicker sale with fewer individuals making a decision on options and product specifications. List the specific features of the Dreamliner. What customer benefits result from each? PASSENGER BENEFITS: 60% quieter than other planes in its class – It is always nice to sleep on a plane however, when seated near the engine it is difficult to rest due to the noise. Many corporate travelers will enjoy this benefit with the late and early morning travel legs. With the added legroom there will no longer be a need to specifically sit in the isle and more options that will equal the comfort of isle seats will come available. Lighting that automatically adjusts to time zone shifts – Changing time zones can be difficult for anyone Circadian rhythms, which are the internal clock we all have which tells us when we it is time for bed and when it is time to rise. These â€Å"clocks† are not easily adjusted when changing time zones. The Dreamliner will posse lighting that imulates â€Å"sunrise and twilight which will assist its passengers adjust to the change in time zones. † (Micke, 2010) Higher cabin pressure and humidity – reducing common flying symptoms such as headaches, dry mouth, and fatigue. All of these symptoms are not what most passengers look forward to; knowing the Dreamliner decreases these symptoms will make it a preferred aircraft for many passengers. Large overhead storage bins – It is always daunting not knowing if your carry on will fit into the overhead storage bins. We have all witnessed a passenger beating their luggage esperately hoping it will pop in before the flight attendant comes by to take it to be stored in the cargo area. 19 inch self-dimming windows – This is a wonderful feature for those who prefer a window seat but have to fght the sunlight to enjoy their flight. Wireless internet and entertainment system – many travelers use the internet to stay connected while away. This option will give business travelers the ability to complete business while on the road. Time sensitive information can be conducted in-flight and travel will no longer be a burden for business travelers. The non-business travel can stay connected with family and friends to inform of flight status and arrival time. Also, wireless access will assist the passenger with passing the time during air travel. AIRCRAFT BUYER BENEFITS: For the buyer of a Dreamliner Aircraft, the marketing aspect will be a breeze. Passengers are always looking for comfort when flying and this aircraft offers many luxury amenities. Airlines with a Dreamliner in their roster will have the ability to sell luxury air travel to its passengers without the luxury cost. The Dreamliner will offer a ighter aircraft resulting in less fuel needed for flights. This aircraft could replace outdated aircrafts that are no longer economically fit. The 787 will expand non-stop markets for its customers with a â€Å"fuel range of 8,500 nautical miles and a maximum speed of Mach . 5. † (Kotler & Armstrong, 2010, p187) Also, the Dreamliner offers passenger capacity of 210 to 330 depending on seating arrangement ordered by the customer. With multiple configurations, the buyer of the aircraft has the option to decide what seating confguration would best meet their airline needs. For example, Southwest Airline only offers economy class, so they would order a Jetliner with one type of seating confguration. There is no need for S outhwest to order a Jetliner with first or business class on a Dreamliner. Other airlines may find it necessary to order multiple aircrafts with different seating arrangement to best meet its marketing and customer needs. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline? The buying process for an airline placing an order or a Dreamliner would first have to recognize a need for a new aircraft offering the retire due to age may look at the Dreamliner as good solution to add new innovative products to their fleet. Next the buyer would have to recognize the general specifications and quantity needed of an item. Here a buyer of the aircraft would consult engineers and technical personnel to discuss the options available on the Dreamliner Aircraft. For example, the technical staff should be consulted regarding the wireless entertainment system on a Dreamliner. The control tower may need odifications to ensure interference will not be an issue with this type of system. Product specifications needed to meet the airlines customer and marketing needs would have to be listed. In this process, â€Å"the team decides on the best product characteristics and specifies them accordingly. † (Kotler & Armstrong, 2010, p177) As for the Dreamliner, the airline would specify the seat options available. For example, Southwest Airlines only offers economy seating for their passengers. If Southwest chooses to purchase a Dreamliner, they would specify one seating option or their aircraft. Once the order is placed for a Dreamliner, the buyer should conduct a performance review to ensure the product will be delivered on time and to ensure they are aware of any problems that may arise. At this â€Å"stage of the buying process the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. † (Kotler & Armstrong, 2010, p179) Most passengers choosing an airline are looking for the least expensive direct flight to their destination. The buying process for an airline ticket for a few hundred dollars is ess complex than that of purchasing an aircraft for over one hundred million dollars. Many travelers have a preferred airline and do not shop around for deals. They use the preferred airline and earn air miles towards free flights. As for me, I do not have a preferred airline, however I do enjoy Southwest because of first come first serve seating. Yet, most travelers will look at price first, direct flight possibilities, and airport location before booking a flight. There is little thought that goes into aircraft options when a ticket is purchased. What marketing recommendations would you make to McNerney as he continues to try to resolve the problems with the 787 Dreamliner program? McNerney needs to stay fully involved in the operations of the Dreamliner to ensure all suppliers and manufactures are completing production on time. Performance reviews of the suppliers must be taken seriously and the decision to drop or modify the arrangement must be made in a timely fashion. With 70 percent of the work being outsourced to dozens of partnering firms, he cannot be blinded by incomplete or inaccurate production. The longer it takes to assess the supplier performance the longer the delay in production and delivery will be for the Dreamliner.

A brief proposal outlining your course research paper Article

A brief proposal outlining your course research paper - Article Example ay Traffic Safety Administration, Centers for Disease Control & Prevention, etc., NHSDA and HCA, research writers Ralph Hingson, et al., of the Boston University School of Public Health, Boston University School of Public Health, Center to Prevent Alcohol Problems Among Young People, Boston, Massachusetts conducted a wide ranging series of research studies on student drinking. Their studies, interalia, shall underpin the culmination of the final research paper for your submission. (Hingson, et al. 2005). (a) Population: During the year 1999, of the 14,138 full-time students selected in unbiased manner in 128 4-year colleges and universities, 6220 (44%) reported at least one heavy drinking episode in the previous year, similar to the 1993 studies. (b) Incidence: About one fourth (23%) frequently drank in this manner (3 or more times in the past 2 weeks), up from 20% in 1993. Similarly, the National Monitoring the Future study reported 40% of 1440 full-time 2- and 4-year college students surveyed in 1999, consumed five or more drinks, on a single occasion, at least once in the previous 2 weeks, a larger percentile than founding peer groups, a greater proportion than found among same-age noncollege peers (35%) and high school seniors (31%). (Hingson, et al. 2005). (c) Significance: It is seen that, taking 1998-2001 years, in the aftermath of the studies, the US Population aged 18-24 increased by 7%, whereas, the death occurring due to accidents, under the influence of alcohol, increased by 11%. Again, US student population in age group 18–24 increased 3%, but the number of alcohol-related traffic deaths among 18–24-year-old students increased 8%. Thus, it is believed that 5% increase in rate of alcohol-related traffic deaths from 14.4 to 15.2 per 100,000 college students [RR = 1.05 (95% CI 0.98, 1.14)] reached but could quite achieved statistical significance. (Hingson, et al). It needs to consider the indirect effects of drinking, like drug consumption,

Application of cloud computing in higher education Research Paper

Application of cloud computing in higher education - Research Paper Example They have to consider the, budget cuts, limited resources, migration tradeoffs and security issues (Tout).Higher education cannot ignore the tsunami of constant technology change (King). In many technology arenas higher education exhibits two behaviors. One they are reputed as innovators and second they are also late adopters (Goldstein). Although some universities like Stanford has already adopted cloud computing (Bechtolsheim) the challenges and risks that will constrain higher education’s adoption of cloud computing relate to trust confidence and security (Yanosky). Higher education IT organizations need to perform application triage, focusing on those most worth investing in and finding lower-cost places to move low-value software(Golden). Cloud services will facilitate the institutions because they are more easily accessible by students and faculty at disparate institutions (Morris). The choice of a cloud service should be made to adjust or modify infrastructure and deplo yment model as demand changes (Howard). These services are delivered by many IT experts based on the private cloud, public cloud and hybrid cloud model (Smith). They can also be outsourced by experts (Mitrano).Control of the cloud can be made through certified accesses and filtration (Yanosky). Experience shows that cloud implementation in the education sector have produced a flexible environment for Hardware to Cloud to Security as service (Furht).

Executive Interview & Analysis Paper Term Example | Topics and Well Written Essays - 750 words

Executive Interview & Analysis - Term Paper Example In light of these, the paper focuses on the critical assessment of the role of organization design within Saudi Electricity. Different approaches can be used to assess the role and function of organization design within a given context. The SEC has incorporated based value creation and cost, quality and excellence as its key drivers in all its operations. One such example is the use SEC has established value based practices that assist its management in making critical decisions aiding in the general performance of an organization. According to Brebbia (2013), Globalization has further facilitated the process of change, especially in organizations. Most organizations nowadays structure their processes and operations in accordance to both internal and external changes happening within their environment. However, for many organizations the process of measuring the change process has always been a challenge. In the case of my organization, key decisions and policies are always defined by the government ministries who see all operations conducted by the organization. In addition, the organization has formed special regulatory departments to work in collaboration with the government in addressing various issues affecting the organization and other concerned stakeholders. Most funding received by the organization is always obtained from sales of oil and gas supplied to various locations in the Saudi kingdom. Due to the expansion in the market, the organization is accepting change in its processes to place itself in a healthy competitive position in the region(Ramady, 2010). Over the recent five years, the organization has been forced to make critical decisions in its operation and the external environment. Due to the ever increasing demand of energy by consumers, the organization has focused on expanding its investment strategy by reaching out more to investors in the external environment. In addition, it has

English Education Essay Example | Topics and Well Written Essays - 1000 words

English Education - Essay Example An interesting dimension to this trend in education is how students choose their schools. One would find, for instance, that parents take a greater role in their children’s schooling, especially in regard to university and skills education, in their desire for a better life and chances for their children. For example, Doria, (2005) talked about the case of Australia: A â€Å"factor that influences students to study in Australia is that the country is comparatively safe, it has a clean environment, and living here is affordable.† (20) Students are swayed by attractive university marketing, say, one that promotes the high quality of education and the relative appearance of the school campuses. Scholarship offerings, which the U.S.A. is known for, is also important factor in the students’ choices of schools. (Doria 2005, 9- 20) Another issue in studying abroad concerns immigration opportunities. For parents, if their children study, say, in Australia, there is a possibility of obtaining Australian citizenship for all families and that, in itself, is a worthy return for the investment. In addition, many students look for career opportunities by studying abroad where they can develop their mental abilities, cultural perspective and in learning another language. Some of them want to get away from restrictive customs (Doria 2005, 19). The result of this new phenomenon in education is that overseas students are forcing changes in the curricula of universities by requiring emphasis on the methodology of teaching, special programmes and also result in confronting the slowing down of communication classes due to language-skill and cultural barriers. In preserving the quality of education including improving the standard of English courses, universities have to focus on developing teacher abilities and changing styles of educational

Leone Baxter and Clem Whitaker Research Paper Example | Topics and Well Written Essays - 1250 words

Leone Baxter and Clem Whitaker - Research Paper Example Leone Baxter was born November 20th, 1906 in Keslo, Washington. She was an avid reader growing up and would find a job writing for the Portland Oregonian. In her late twenties Baxter moved to Redding, California where she first entered the arena of promotions, landing a job promoting a water carnival for the Chamber of Commerce. She was successful in this position and would be promoted to the manager of the Chamber of Commerce in 1929. It was in this position that Baxter would first become involved in the political spectrum as she participated in the Central Valley Project referendum campaign. Clem Whitaker, Sr. was born May 1st, 1899. His uncle was a socialist who was very active in the American Civil Liberties Union and a friend of Upton Sinclair. He was a journalist writing for the Sacramento Bee where he became the city editor at the age of 19. In 1921, he founded the Capitol New Bureau, which provided political news to a wide variety of newspapers. His experience in these politi cal realms led him to become involved in political lobbying campaigns. His lobbying efforts would ultimately led to his involvement in the Central Valley project, where he would meet Leone Baxter and form Whitaker & Baxter, Inc. in 1933. Another prominent contributor to this organization was Clem Whitaker, Jr. ... Whitaker would never graduate, as in 1943 he ceased his education after joining the United States Army Air Corp to become a fighter pilot. After his discharge from the army in 1946 Whitaker would join his father’s firm, become a partner in the firm in 1950 and purchasing the company in 1958 ("Social Archives" web). At the time of its formation in 1933 Whitaker & Baxter Campaigns Inc. was the country’s first political management firm. While political campaigning had always been a complicated and brutal arena, it was understood that â€Å"with the changes in the 20th century media environment increased aid was needed to navigate these oftentimes-complex avenues† (Lathrop 12). This is what the company would provide. The company would go through a number of developments, but its primary activity was managing campaigns for political candidates as well as ballot measures. At other instance, the company would also manage corporate clients, contributing significantly to public relations campaigns for Pacific Gas and Electric Co., Western Pacific Railroad, and Utah Construction Company. While the company went by the broad name of Whitaker & Baxter Campaigns Inc., the organization also included under its auspices the Whitaker & Baxter Advertising Agency and the California Feature Service. The feature service built on the individuals’ newspaper experience and public relations ability as it acted as a vehicle to over three-hundred California newspapers; in these regards, it provided the papers with cartoons, articles, and editorials that advanced the company’s public relation interests. It was through innovative practices such as these that the company would come to be highly influential in the realm of public relations and campaign