Strategic Planning of Amazon.com, Inc Essay Example | Topics and Well Written Essays - 4250 words

Strategic Planning of Amazon.com, Inc - Essay Example The paper gives detailed information about Amazon.com Inc. It conducts its business in various fields such as internet services, online retail, and the Kindle ecosystem. Amazon provides its services as Amazon Prime which has the facility of free of cost shipping within two days. It provides a free access to the kindle library (Johnson, et al., 2013). The other internet services provided by Amazon are referred to as Amazon Web Services and it is a side business as the company decided to lease out its services. Amazon is most commonly known as a low-cost retailer and provides its customers with wide range of products. The company started its online bookselling business and rapidly expanding the business to music as well as movies. It also offers online services in household goods as well as electronics (Johnson, et al., 2013). The retail strategy of Amazon also involves the company to act as a channel for the other retailers and earn a portion of revenue with the sale of the products. Amazon has also introduced the sale of used products in order to compete with the competitors such as eBay (Johnson, et al., 2013). The advertising strategies adopted by Amazon attract the customers in the global market and they are able to choose the products from their websites. The kindle ecosystem is part of their business model which is newly launched by Amazon as an electronic book reader and the company is confident that the customers will purchase enough electronic books (Johnson, et al., 2013).