Advertisements - The F-150 SuperCrew Pickup :: Adverts, Compare and Contrast, Analysis

The target audience passim the 129-year history of touristy Science magazine has traditionally been working ripen males. The advertisements inside the magazine reflect the audience in whom they are attempting to reach. From red-hot technological gadgets to old-fashi adeptd tools, the advertisers know what will be attractive to the indorser, and to the readers wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The get over Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure saucily customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just the in good order qualities to attract as many male consumers as possible. The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its sunrise(prenominal) F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the get was to attract males by using some of advertisings rudimentary appeals. The advertisement appeals to men by providing an outlet for their indispensability for affiliation, the admit to aggress, and the need to dominate. One of the most common appeals toward men in advertising is concerning the need for affiliation among men. This advertisement depicts a photograph of six hard-working men do various duties all around a brand new Ford truck. Above this photograph is another picturing six empty styrofoam cups of coffee. These elusive innuendoes are intended to support one of the major themes of the ad that this finical truck provides seating for six. The way the cups are pictured, lying atop of one another supports the root word that many men hold that friendship and comradeliness is greatly important to the success of their lives. Another detail suppor ting this idea is the fact that the men in the picture are dressed generally the same. They all wear dark jeans, dark work shoes, and white pose shirts. This gives an impression of uniformity, and of the need for affiliation with friends and co-workers. The advertisement inconspicuously displays a smell of belonging if the reader decides to buy a new Ford truck The need to aggress is depicted by quite a a few(prenominal) aspects of this ad. First of all, the strong lettering at the tops of both pages of this advertisement depict a sort of cynicism toward mainstream thinking a sort of go against the flow mentality.