Organisational Structure of Red Rooster

Organisational Structure of Red prickRed shaft is owned Australia chicken brand. Red shaft (n.d.) utter that it has over 360 stores and 5000 employees and well established franchise substantiate network so Red turncock is great successful prodigal food liberty Comp whatsoever Australia owned brand. Red Rooster support each eating house franchises such(prenominal) as operation system, commercial and promotion of brand and it knowing to take minimise risk and maximise potential. Australian Fast nourishments have Red Rooster until 2007 but Anne (2007) verbalize that Quick Service eating place Holdings (QSR) has bought Australian Fast Food (AFF) what was the proprietor of Red Rooster through. Since 2007, QSR is owner under name of speedy food restaurants Red Rooster, Chicken traverse and Oporto.Is it a corporation, listed caller-out, private alliance, franchise, national, internationalDescribe ownership structure (who owns the company)1.2 organizational Structure (120 words)Red Roosters Head office is located on western sandwich Australia and Northern Territory State and the owner is QSR but Quadrant private Equity (2007) said that Quadrant which is the venture arm of the Westpac supported $one hundred eighty million to Quick Service Restaurants Pty Limited has achieve Red Rooster and Quadrant majority own QSR. Red Rooster built up the own web page for marketing of their products and brand and the company is utilize the news media such as the internet, newspapers, radio, TV and Magazines for sending their message to every(prenominal) location of Australia. Moreover, Red Rooster has been developed in collaboration with Australian Association of National Advertiser (AANA) which company has promoted and protected the interests of advertiser corporation for enhancing their quality of commercial conversation and made relationship with entertainment brands such as DreamWorks, Wanner Brothers and Hasbro for promotion of products to children and th eir pargonnts (Red Rooster, n.d.).Chief Executive Office on QSR is homer LindsayChief Executive Office on Quadrant is Chris HadleyContact soul is Gary GlenWhere is HQOther organizations owned, or associated with themWho is the CEO spokesperson or conform to person?(Be specific this does not require an internal steering structure)what be the cc communication linesIndustry Activities(120 words)Red rooster is leading fast food service in Australia. They try to provide their products as feasible as quickly with high quality, value of service and hygiene which promoter that provide services and foods to customer with high satisfaction and keep macrocosm of their product that focuses on consumer and their life style. Therefore, the aiming is exceeding customer expectations. Seliske, Pickett, Boyce and Janssen (2008) indicated that Food retailers were categorize as full service restaurants, fast food restaurants, sandwich shops, chocolate shops and grocery stores. It shows that fast food restaurant is categorized on retailer so Red Rooster is including on retail industry. Purpose of retail is sales of goods or products directly to purchasers in fixed location where they atomic number 18 organized.What do they doWhat industryWholesale, retail, manufacturer, importer or combination.1.4 Theory Stakeholder (300 words)The master(prenominal) of managing the line of descent activities should understand the directions of influence which managers operate business activities successfully and achieve the organizations objectives in effect and the direction of influence are in in mergedd in stakeholder which is that Freeman (1984) any group or individual who can affect or support by achievement of the organizations objectives. Robert (2003) said that business organizations are among the most virile social entities on the earth. Therefore, the organization should manage and identify stakeholders interest, needfully and mastermind of view (Friedman and miles, 2 006). It shows that the purpose of business activities should consider of maximization stakeholders interesting and their fairness. rough-cut relationship with stakeholders is a crucial for all of organizations which means that building and maintaining friendly relationships with stakeholders is vital component for achievement of companys objectives or goals. First of all, the most important action is that the company should indentify who are our stakeholders because in the business world, different stakeholders including employers, government, financiers and customers outlive and quietly concern with companys business and different stakeholders have different interests for the company so the company is treated differently. Stakeholder possible action is helping to this task. This is because Friedman and Miles (2001) has opinion that stakeholder possibleness or approach has helped to identify and pursuit stakeholder responses to changes in corporate scheme. Moreover, opening of stakeholder suggests the way how managers formulate and implement processes which satisfy all who have a stake in the business (Freeman, 1984). Second important action is do friendship with stakeholders. Mutual relationship with stakeholders is a crucial for achievement of the companys objectives. On the other hand, it has given guarantees the long term success of business activities. Argadona (1998) stated that Stakeholder theory is concerned about activity management of relationships and the promotion of divided interest in order to develop business strategies. It shows that stakeholder theory is laboursaving that the company achieve the business goal stiffly and efficiently.Freeman (1984)Stakeholder theoryIt focuses that the organisation should consider stakeholder interests when they make business strategicBruning Ledingham (2000)Relationship management approachThis approach function builds and maintains organisations relationship with stakeholders (Bruning and Ledingham , 2000)Compatible sign A DefensiveQuadrant Private EquityTop managementType B OpportunismInvestors of Quadrant Private Equity (can check at http//www.quadrantpe.com.au/Investors who is their investors.Westpac BankTrade association (Advertising Federation of Australia, Australian Barramundi Farmers Association, Australian Chicken Meat Federation, Dietitians Association of Australia)EducationalistsIn congenialType D compromiseLow level employeespolitical scienceCustomersCreditorsLabour unionsSuppliers underFinesse Food Pty LtdKailis Organic GroveBarramundi Retailer in ThailandBeverage companies such as Coca-cola, Nestle, need moreType C Elimination unlawful members of the publicAnimal Welfare NGOsType A is necessary compatible relationship which all of these have strong connection with Red Rooster. Therefore, the company should protect relationship with them as a strategyType B is contingent compatible institutional arrangements. Between Red Rooster and group in type B have the same i nterests. However, Red Rooster has no direct relationship with type B group members. An opportunistic strategy is the logical strategy.Type C is contingent incompatible institutional arrangements. Red Rooster has disjointd unconnected and opposed the interests with type D group members. It becomes a problem when one of two parties insists on its position. The strategy should depend the company own interest to seek elimination.Type D is necessary incompatible relations. It occurs when material interests are necessarily related to each other but their operations will lead to the relationship itself existence threatened. The situation logic is concession and compromiseCustomer, employees, local communities, suppliers and distributors, shareholders, business partners, GovernmentWho would be the stakeholders? Plenty of stakeholders incarnate indistinguishability1.6 Theory Corporate IdentityA corporate identity is expressing the companys reality such as event and personality as co nveyed through the organisations name, logotype, motto, products, services, buildings, stationary, uniform and all of physical materials to make out by the organisation and communicate to a variety of constituencies (Argenti, 2009). Identity would be more relation with organisational demeanor and psychology rather than marketing. Strong identity can help the organisation align with the marketplace, attract investment, motivate employees and serves as a means to differentiate their product and services (Melewar and Karaosmannoglu, 2006). It shows that identity is an effective strategic way to gain competitive advantages. However, development corporate identity is difficult. Bridge (2004) stated that a corporate identity is not barely the creation of a logo and some communication material and needs to keep care of it to ensure that it says relevant to the organisation. Furthermore, corporate identity is associated with wide of the mark range of components (see the figure ). It me ans that the organisation should consider various components which are related with corporate identity.Corporate cultureCorporate culture and corporate identity are certainly connected and it is very difficult to separate the two (Melewar and Karaosmanoglu, 2006) because corporate culture help to develop the organisation identity and it is also generated the identity of organisation.Corporate communicationCorporate designCorporate structureCorporate strategyBehaviourControl behaviour employees behaviour is significantly effects on corporate identity.It means that it is the company peculiarity andIn this section you give a definition and discussion of corporate identity theory (and cite the sources).If you read enough you can absorb and introduce different components of what constitutes corporate identify. You whitethorn find some variations in the different theories on this theme and it is proper that you comment and cite them. off sure that you identify the main features from the ory (300 words)1.7 Company identity, activities and toolsRed Rooster is usually located the services are usually for people who do not have enough prison term or short time to eat their foods.It is offering as low prices, limited menu and fast serviceWhat do they do and where do they do it city centres, shop centres, main roads, specialist precincts, industrial vehicle insignias Discuss those company communication activities which are specifically focusing on communicating its identity. Some of these may include slogans, buildings, layout, etc. give examples to illustrate (250 words)Are there differences in use of logo / slogansYou may put a company logo or similar in this sectionFigure 1, Company logo its gotta be red